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Plenty of new businesses are launched every day. To fight the competition and grab a permanent position in the market, business owners require promoting their business well. Conducting advertisement campaigns, hoardings, bill boards, printing pamphlets and distributing them by visiting customers are pretty strenuous and time consuming as well. Rather one can choose to send SMS to all the leads and try to promote the product. These bulk SMS techniques are highly beneficial as investment cost is less but results are multiple. How? Here are the top four benefits of SMS marketing which you should know to give your business the desired boost:

Customization

Rather than calling every lead, explaining them with the business motive, benefits and plans, one quick SMS can be drafted within 160 letters and sent to multiple recipients in one go. These easy to read and catchy messages can pass the message to the receiver in a much better way. These messages can also be customized to different groups as per their liking to generate a huge customer base.

Impact

Proverbs have more impact than moral stories. What can be conveyed through a short message will reach the audience in a quick and engrossing way than print outs or long emails. Drafting such bulk SMS messages is an art and there are creative copy writing experts who can design enjoyable and attractive messages for audiences in no time.

Clear and readable

SMS is a quick way to convey any message as these are clear and readable. Everybody can easily understand such messages and get the information at a glance. Also no one hesitates to open and read a SMS and hence its open rate is very high in comparison to emails or paper brochures which are too length and boring to go through. Thus no matter how much customers try to ignore, they tend to read one of the many SMS’ and finally get the product information.

High conversion rate

Be it sending personalized SMS, or organizing SMS polls, creative contests, the rate of participation is always more compared to other mediums thereby attracting more customers. In contrast to email or phone marketing, SMS marketing results in good turnover of leads into customers and thus more conversion rate is achieved.

Country like Kenya where many mainstream businesses are progressively adapting technological advancements to diversify their GDP growth, SMS marketing techniques are greatly helpful. As every household owns mobile phones at present, connecting to common man via forums like bulk SMS Kenya is a wise move by the business owners. Also with zero cost involved, sending bulk SMS to customers and updating them with every business idea paves way for the loyal customers. With such innumerable benefits, SMS marketing is one of the best ways to take one’s business to its peak! So, business owners! call up today, book an appointment and get bulk SMS marketing started to grow the business by leaps and bounds and get more customers with each passing day.

Points to Consider while Selecting a Provider of Bulk SMS in Kenya

Bulk SMS marketing strategy is a technique in which business promoters take their new features, amazing offers etc. to their customer base via SMS services. With every individual owning a mobile phone these days, these short message service based marketing techniques reach the customer quickly and also help them to reply back swiftly. There are plenty of bulk SMS service providers in developing countries like Kenya, but the trick is in choosing the right one which can bring in profit for the business in the best way possible. So, how does a business owner chooses his third party vendor? Here are few points to ponder while choosing SMS API bulk SMS service provider who can help to grow any business in the most accelerated way:

Reliability

While choosing your bulk SMS provider, you need to check the reliability factor. They should have a market value, reputation and more importantly they should be trust worthy. Instead of subscribing to the cheapest SMS provider, choose the one which gives you 24*7 network and fool proof service. After you should remember, when it comes to cost versus performance you should consider performance over the other factors.

Speed

Always go for a SMS service provider which is speedy and consistent. Check the available service providers in the vicinity who have uninterrupted network and see what they offer in their package. Speed with which the message reaches the customer and the network availability are the prime factors that you need to consider while selecting a provider of bulk SMS in Kenya.

Quick setup

If you are choosing your own SMS provider, make sure you select the one who comes with a quick set up and easy operations. You should be able to register fast in the system, create a good SMS and send to a list of customers within less time. A quick setup is extremely important to boost up your business.

Nominal Cost

Cost is a deciding factor. Choose the service provider who comes with an optimal cost loaded with plenty of features. If you get more message limit and more customer support from a branded service provider for a slightly better cost, you still can opt for that easily.

Customer support

Customer support is an important feature that has to be checked before subscribing to the service provider. In case of network breakdown or any other technical support a fast and experienced customer support is very important. As such bulk SMS service providers should be selected based on their 24*7 availability which will help to run the promotional campaigns smoothly.

It is always a good idea to do a complete research before choosing the service provider from the neighborhood locality so that you are benefited the most. Get the complete quotation from each service provider, compare and contrast their features and make your choice. So, whenever you wish to make your business more visible in Kenya, more prominent among your competitors, go for bulk SMS Kenya based promotional strategy from the most trustworthy service partner and build a brand!