What are the Top 4 Benefits of SMS Marketing?

What are the Top 4 Benefits of SMS Marketing?

Posted by in Mass sms softwares

 
Plenty of new businesses are launched every day. To fight the competition and grab a permanent position in the market, business owners require promoting their business well. Conducting advertisement campaigns, hoardings, bill boards, printing pamphlets and distributing them by visiting customers are pretty strenuous and time consuming as well. Rather one can choose to send SMS to all the leads and try to promote the product. These bulk SMS techniques are highly beneficial as investment cost is less but results are multiple. How? Here are the top four benefits of SMS marketing which you should know to give your business the desired boost:
 
Customization
 
Rather than calling every lead, explaining them with the business motive, benefits and plans, one quick SMS can be drafted within 160 letters and sent to multiple recipients in one go. These easy to read and catchy messages can pass the message to the receiver in a much better way. These messages can also be customized to different groups as per their liking to generate a huge customer base.
 
Impact
 
Proverbs have more impact than moral stories. What can be conveyed through a short message will reach the audience in a quick and engrossing way than print outs or long emails. Drafting such bulk SMS messages is an art and there are creative copy writing experts who can design enjoyable and attractive messages for audiences in no time.
 
Clear and readable
 
SMS is a quick way to convey any message as these are clear and readable. Everybody can easily understand such messages and get the information at a glance. Also no one hesitates to open and read a SMS and hence its open rate is very high in comparison to emails or paper brochures which are too length and boring to go through. Thus no matter how much customers try to ignore, they tend to read one of the many SMS’ and finally get the product information.

High conversion rate
 
Be it sending personalized SMS, or organizing SMS polls, creative contests, the rate of participation is always more compared to other mediums thereby attracting more customers. In contrast to email or phone marketing, SMS marketing results in good turnover of leads into customers and thus more conversion rate is achieved.
 
Country like Kenya where many mainstream businesses are progressively adapting technological advancements to diversify their GDP growth, SMS marketing techniques are greatly helpful. As every household owns mobile phones at present, connecting to common man via forums like bulk SMS Kenya is a wise move by the business owners. Also with zero cost involved, sending bulk SMS to customers and updating them with every business idea paves way for the loyal customers. With such innumerable benefits, SMS marketing is one of the best ways to take one’s business to its peak! So, business owners! call up today, book an appointment and get bulk SMS marketing started  to grow the business by leaps and bounds and get more customers with each passing day.

Add New Dimensions to Your Marketing Strategy with Bulk SMS Service

Add New Dimensions to Your Marketing Strategy with Bulk SMS Service

Posted by in Mass sms softwares



 
Marketing is the key element when it comes to the success of any business. A new, yet very effective tool has been introduced into the marketing mechanism, which is bulk SMS service. Kenya is one nation in Africa which has made tremendous development over the last couple of decades in the field of business and commerce. The government, public and private sectors in Kenya has been using the bulk SMS service to good effect in order to add more edge to their marketing campaigns. If you are interested to perk up your business and marketing strategies as well, then you are in the right place. Read out here to know how bulk SMS Kenya can add new dimensions to your marketing strategy:
 
How Bulk SMS Service has revolutionized the Marketing Fraternity 
 
Marketing is all about reaching out to the mass. Letting them know about the brand, product and the company along with other relevant details. Companies spend millions towards their advertisement campaigns which in turn adds to the price of the product or services they sell or render. The businesses have always been looking for new means of marketing which would help them promote their goods and services at a relatively lesser cost. The bulk SMS mechanism has proved to be very effective in this regard. It has served a dual purpose; it has helped to cut down the advertising cost to a great extent and at the same time it ensured that the purpose of marketing, which is to reach out to the mass, is being met.
 

A few Technicalities
 
Bulk SMS service allows the business enterprises to deliver bulk SMS through SMPP, easy HTTP, and website interfaces. Additionally, bulk, group or single SMS can be sent without the help of any browser interface whatsoever. All these messages are forwarded instantly to their destinations. The Bulk SMS system uses a very user-friendly interface which consists of message creation, data management, composing a single message and then delivering it to multiple recipients’.
 
Bulk SMS Service is a Necessity
 
Any individual or business house that is looking to simultaneously broadcast multiple messages can benefit a great deal from the bulk SMS mechanism. Though it can also be used for delivering single messages; the primary function of this technology is to send bulk SMS quickly using a very simple technology. The user just needs to open an account and create messages as per requirement to send them to the potential customers or recipients.
 
If you deal in large-scale production or services and wish to reach out to thousands at a single go, then there is no better alternative than bulk SMS service. If you are a resident of Kenya and have a business there you are luck y enough as some of the cheapest bulk SMS companies  can be found in Kenya who cater fast, efficient and customized bulk SMS service.  Just incorporate this technology into your system and see the difference on your own!
 

Bulk SMS- A Reliable Way to Put across Your Message to a Huge Audience

Bulk SMS- A Reliable Way to Put across Your Message to a Huge Audience

Posted by in Safaricom Bulk SMS



Effective and reliable communication mechanism determines the success or failure of any business. Not only business or the profit-seeking enterprises, the governments too at times intend to address the people on various important issues. There has always been an issue when it comes to reaching a huge audience at the same time, with the same message. However, with the advent of the bulk SMS services, this issue has been taken care of and these days, thousands of people can be reached using a very simple yet effective technology.  Kenya is one country which has used this technology to a great effect and it has helped in the process of business promotion in this country to a great extent. Bulk SMS in Kenya has proved to be very effective in putting across messages to a huge audience in a short period of time. Want to know more? Here you go:
Reliability and Coverage
These days, there are numerous companies which are offering quality bulk SMS services. These companies have very well designed and stable networks which ensure the reliability of their services and at the same time makes it secured. When it comes to the coverage, they provide their services across a wide span of area. Some companies confine their coverage within a certain geographical region, whereas others have a much wider span and are spread all across the globe. SMS API Bulk SMS is one such reliable mechanism that gives more reliability and coverage.

Business Promotion
The bulk SMS mechanism has proved to be very useful and efficient when it comes to promotion and marketing. Not only business promotion, it can also be used quite effectively to convey any important message to a huge audience just in a jiffy. Talking about business promotion in Kenya, the bulk SMS services have proved to be very effective indeed in doing the same with perfection.
It’s 2 Main Features
Though, there are many features which can be attributed to this technology; the 2 most pertinent features which make it so effective are mentioned out here:

  • Cost Effective: This technology uses a very simple mechanism which makes it quite reasonable in terms of price. As a result, different organizations can avail this service in order to facilitate their marketing efforts. Being inexpensive starting from start-ups to small business and big business houses, this technology is suitable to serve everybody’s purpose.
  • Wide Reach: These days, mobile phones have become indispensable and every other person own a phone. As such in order to reach people at an individual level, there is no better option than the bulk SMS service. It is capable of delivering the same message to thousands at the same time without giving any kind of effort.

If you are planning to add more edge to your marketing efforts in Kenya, then considering its effectiveness the most reliable and efficient means would be to go for the bulk SMS services. Use it to believe it!