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What are the Top 4 Benefits of SMS Marketing?

Plenty of new businesses are launched every day. To fight the competition and grab a permanent position in the market, business owners require promoting their business well. Conducting advertisement campaigns, hoardings, bill boards, printing pamphlets and distributing them by visiting customers are pretty strenuous and time consuming as well. Rather one can choose to send SMS to all the leads and try to promote the product. These bulk SMS techniques are highly beneficial as investment cost is less but results are multiple. How? Here are the top four benefits of SMS marketing which you should know to give your business the desired boost:

Customization

Rather than calling every lead, explaining them with the business motive, benefits and plans, one quick SMS can be drafted within 160 letters and sent to multiple recipients in one go. These easy to read and catchy messages can pass the message to the receiver in a much better way. These messages can also be customized to different groups as per their liking to generate a huge customer base.

Impact

Proverbs have more impact than moral stories. What can be conveyed through a short message will reach the audience in a quick and engrossing way than print outs or long emails. Drafting such bulk SMS messages is an art and there are creative copy writing experts who can design enjoyable and attractive messages for audiences in no time.

Clear and readable

SMS is a quick way to convey any message as these are clear and readable. Everybody can easily understand such messages and get the information at a glance. Also no one hesitates to open and read a SMS and hence its open rate is very high in comparison to emails or paper brochures which are too length and boring to go through. Thus no matter how much customers try to ignore, they tend to read one of the many SMS’ and finally get the product information.

High conversion rate

Be it sending personalized SMS, or organizing SMS polls, creative contests, the rate of participation is always more compared to other mediums thereby attracting more customers. In contrast to email or phone marketing, SMS marketing results in good turnover of leads into customers and thus more conversion rate is achieved.

Country like Kenya where many mainstream businesses are progressively adapting technological advancements to diversify their GDP growth, SMS marketing techniques are greatly helpful. As every household owns mobile phones at present, connecting to common man via forums like bulk SMS Kenya is a wise move by the business owners. Also with zero cost involved, sending bulk SMS to customers and updating them with every business idea paves way for the loyal customers. With such innumerable benefits, SMS marketing is one of the best ways to take one’s business to its peak! So, business owners! call up today, book an appointment and get bulk SMS marketing started to grow the business by leaps and bounds and get more customers with each passing day.

Points to Consider while Selecting a Provider of Bulk SMS in Kenya

Points to Consider while Selecting a Provider of Bulk SMS in Kenya

Bulk SMS marketing strategy is a technique in which business promoters take their new features, amazing offers etc. to their customer base via SMS services. With every individual owning a mobile phone these days, these short message service based marketing techniques reach the customer quickly and also help them to reply back swiftly. There are plenty of bulk SMS service providers in developing countries like Kenya, but the trick is in choosing the right one which can bring in profit for the business in the best way possible. So, how does a business owner chooses his third party vendor? Here are few points to ponder while choosing SMS API bulk SMS service provider who can help to grow any business in the most accelerated way:

Reliability

While choosing your bulk SMS provider, you need to check the reliability factor. They should have a market value, reputation and more importantly they should be trust worthy. Instead of subscribing to the cheapest SMS provider, choose the one which gives you 24*7 network and fool proof service. After you should remember, when it comes to cost versus performance you should consider performance over the other factors.

Speed

Always go for a SMS service provider which is speedy and consistent. Check the available service providers in the vicinity who have uninterrupted network and see what they offer in their package. Speed with which the message reaches the customer and the network availability are the prime factors that you need to consider while selecting a provider of bulk SMS in Kenya.

Quick setup

If you are choosing your own SMS provider, make sure you select the one who comes with a quick set up and easy operations. You should be able to register fast in the system, create a good SMS and send to a list of customers within less time. A quick setup is extremely important to boost up your business.

Nominal Cost

Cost is a deciding factor. Choose the service provider who comes with an optimal cost loaded with plenty of features. If you get more message limit and more customer support from a branded service provider for a slightly better cost, you still can opt for that easily.

Customer support

Customer support is an important feature that has to be checked before subscribing to the service provider. In case of network breakdown or any other technical support a fast and experienced customer support is very important. As such bulk SMS service providers should be selected based on their 24*7 availability which will help to run the promotional campaigns smoothly.

It is always a good idea to do a complete research before choosing the service provider from the neighborhood locality so that you are benefited the most. Get the complete quotation from each service provider, compare and contrast their features and make your choice. So, whenever you wish to make your business more visible in Kenya, more prominent among your competitors, go for bulk SMS Kenya based promotional strategy from the most trustworthy service partner and build a brand!

IVR Technology – Advantages & Disadvantages to Look out

IVR Technology, also known as Interactive Voice Response technology is undoubtedly very useful for the businesses to reap profits by increasing their customer base. Whether be it managing internal customer routing, simple and basic customer service or to detect misdials, it can do them all in a cost effective way. All that a company needs to do is to attach a single IVR number to all the numbers. By keeping technology and customer experience in mind, most of the leading voice companies in Kenya build their IVR accordingly. Find out the advantages and disadvantages of IVR Technology below:

Advantages:

Provides self service – Having an active IVR technology, customers can easily perform and make their own transactions without having to talk to anybody else. This is going to create happy customers who enjoy getting self served and often get impressed by the way the smart set up has been done. This process is not just time saving but also less expensive to live person interaction.

Varied menu options – IVR Kenya lets customers talk to the concerned person having the expertise to solve their problems. With a wide range of menu choice options, the IVR transfers the callers to the expert dealing with the respective area of query.

Speed and accuracy – The callers can derive easy solutions to their problems through this speedy method. IVR helps the customers with desirable information in the fastest way possible with the help of this effective tool.
Great source of information – Regardless of whether the employees are busy, not available or facing an outrage, the IVR informs the callers about the long wait and also provides with the option to call back later.

Disadvantages:

Speech – At times, it becomes haywire as the desired person cannot be reached due to the difficult navigation. If people can follow properly the given instructions, open up their ears and listen, then they can directly speak with the right customer care person live in no less time.

Too many options –Many companies allot and put in way too many menu levels and choices of options that make it easy for the caller to get lost. There are certain callers who get frustrated and end up pressing any number or simply hang-up without getting a solution to their issue. So, the best way to resolve this would be to keep the options limited and simple.

Poor management – At times people get misled due to the wait time that stretches on for quite some time. If the executives are busy, making it clear to the callers and giving them an option to contact alternatively via mail or web will be the better idea. Too much of la-la-la music irritates the caller even more.

IVR system is therefore the most effective tool of marketing in today’s world and also in the business sector of Kenya. If the IVR technology is used effectively and in the right way efficiently, it can deliver a promising and a flawless customer experience besides building a stronger base of organizational competence.

Best Reasons to Get an IVR System for Your Company

Are you wondering why would you want to have an IVR system installed in your company? The reason is simple! It helps to make the business dealings much easier for you. There will be no need for you to manually handle thousands of call which you receive on a daily basis. This automated system would do the work for you by shouldering down all the responsibilities of attending the calls of your customers. Apart from these, there are other reasons which have compelled companies from all over the globe to switch to the IVR mechanism, Kenya is no different! The leading voice companies in Kenya are offering excellent services to the companies operating in different spheres. Find out the best reasons to get this system here:

What are the Advantages of using an IVR System?

There are numerous advantages which the IVR system has to offer. Here are some of them for you to go through:

It improves the efficiency of the Customer Service Department: The IVR system can be configured in such a manner that almost all the common queries of the customers can be answered by the automated system. The customer care executives can concentrate on more complex and important issues related to this sector.
It cuts down Operational Cost: In many companies, the entire customer care service is being conducted by the IVR technology itself. There is no human intervention whatsoever. This helps to cut down the operational cost to a great extent. As there is no human resource needed the business can save a good amount from this sector and can invest in other areas.
Increases Professionalism: When the customers call up and they are greeted by a well-polished voice with perfect pitch, then it creates a good impression. Besides, everything is pre-organized and as a result proper information is delivered when prompted. All these factors put together help to improve the professionalism.
Customer Satisfaction

When the customers can get hold of the information in precise and clear terms without going through a lot of explanations, it certainly helps to improve the customer experience and as a result the businesses get more and more happy and contented customers!

Is there any Substitute for IVR?

In simple terms, there are no substitutes for the IVR system. This system has been designed and developed in such a manner that it can itself attend to thousands of calls and convey accurate and correct information to the callers whenever required 24*7. Besides, it can transfer the calls to different departments where human intervention is required.

IVR technology has certainly added an extra dimension to the customer service fraternity. Most of the companies which deal with a large number of customers have incorporated this system and are more than satisfied with the results. If you are planning to setup an IVR system for your business in Kenya, then you should go for it at once. IVR Kenya will not disappoint you at all!

Best Reasons to Get an IVR System for Your Company

What are the Advantages of using an IVR System?

There are numerous advantages which the IVR system has to offer. Here are some of them for you to go through:

It improves the efficiency of the Customer Service Department: The IVR system can be configured in such a manner that almost all the common queries of the customers can be answered by the automated system. The customer care executives can concentrate on more complex and important issues related to this sector.
It cuts down Operational Cost: In many companies, the entire customer care service is being conducted by the IVR technology itself. There is no human intervention whatsoever. This helps to cut down the operational cost to a great extent. As there is no human resource needed the business can save a good amount from this sector and can invest in other areas.
Increases Professionalism: When the customers call up and they are greeted by a well-polished voice with perfect pitch, then it creates a good impression. Besides, everything is organized and as a result proper information is delivered when prompted. All these factors put together help to improve the professionalism.
Customer Satisfaction

Is there any Substitute for IVR?

5 Key Points You Should Know about Bulk SMS Technology

Bulk SMS mobile marketing strategy is the best way to promote business ventures to create a brand name within a smaller time frame. Bulk SMS in Kenya has been quite a popular way of promoting business all over the country with its highly conducive and amicable environment. At present when every customer owns a mobile phone, SMS can reach quickly and cannot escape the eyes of the customer at any cost. Here are five key points that you should know about bulk SMS technology to understand how it works and creates a huge customer base for the business own. Check these out for your understanding:

Quick and efficient

Bulk SMS technique is by and far the most efficient and quick way of conveying promotional information to the customers. It is short and the rate to read a delivered text message is also very high with many smart phones coming up with auto read for SMS. While users check emails once a day, they cannot miss SMS at any rate and hence it reaches customers faster as well compared to mails.

Content oriented

The bulk SMS technique completely relies on content for the best results. What is drafted as a big fat email should be converted into a 160 character SMS that is attractive to read and easy to understand for all the receivers from any background. Hence Bulk SMS technology is fully content-oriented and relies on the content for its victory.

Less in cost

Compared to the e-mail marketing or social media marketing, setting up a bulk SMS marketing strategy is much lesser in cost. It is quite inexpensive than the other options and hassle-free as well. All one needs is a simple SMS API with basic browser settings. With cloud computing in its peak, one can even get a server on the cloud to host the messages delivery.

Simple to use

Learning how to draft and send a short message via bulk SMS API is very easy. Even people who do not have much experience in handling computers can learn this technique easily in few days’ time without anybody’s assistance. Users can learn this just by playing around with the interface on their own.

Time and resource efficient

Bulk SMS based mobile marketing strategy saves a lot of time for the customer and resources for the sender. While reading an SMS might just take lesser than a minute, creating and sending the SMS across a client list too takes very less time. Thus, this technology optimizes on time and resources to a great extent

With every passing day, competition is getting very high among business owners in Kenya. To beat their counterparts, each one has to identify their marketing strategy and the most common, easy to reach and high conversion rate technique is that of the bulk SMS strategy. So, if you are running your business and are willing to build a brand around, opting for bulk SMS Kenya is the ideal choice for you! Grab your phone and call the nearest service provider right now!

12 Amazing Facts about SMS and Cell Phones

A week ago 20 years back, on 3rd December 1992 the First Ever SMS Text Message was sent by a 22-year-old test engineer known as Neil Papworth for Sema Group in the UK, sent through a personal computer to send the message “Merry Christmas” to the phone of Richard Jarvis via the Vodafone network.

It is a long way back but SMS Technology has exploded into one of the most dynamic, popular and reliable platforms in the world. Below are some unbelievable facts that will blow your mind away! Neil who refused to take credit for the exponential growth of SMS was recently quoted as saying, “I didn’t invent SMS, I just sent the 1st. So kudos to all those GSM guys who worked hard to produce the standards we used for the implementation…”

12 AMAZING FACTS ABOUT SMS and cellphones

It actually takes 26 hours for the average person to report a lost wallet. While it ONLY It takes MERELY 68 minutes for the average person to report a LOST PHONE.

There are 6.8 billion people on the planet 5.1 Billion of them own a CELL PHONE, but did you know ONLY 4.2 billion OWN a toothbrush.

It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message.

Mobile users across the globe sent a total of 6,100,000,000,000 text messages last year – that works out to an average of 200,000 text messages every second.

5. 91% of all U.S. citizens have their mobile device within reach 24/7.

On June 12th, Whatsappnew hit a new daily record of 27 Billion Messages in a single day, yes that is a BILLION in just 24 hrs! With 10B+ msgs sent (inbound) and 17B+ msgs received (outbound).

With Four billion mobile phones out there, 86% of mobile users said that they receive or send at least one text message per week, though often it is much more.

There are actually more mobile phones on the planet than there are TVs in the world today.

In some countries, there are more mobile subscriptions than there are people., well you could be wondering how could this be? Well some people have more than one phone.