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Points to Consider while Selecting a Provider of Bulk SMS in Kenya

Bulk SMS marketing strategy is a technique in which business promoters take their new features, amazing offers etc. to their customer base via SMS services. With every individual owning a mobile phone these days, these short message service based marketing techniques reach the customer quickly and also help them to reply back swiftly. There are plenty of bulk SMS service providers in developing countries like Kenya, but the trick is in choosing the right one which can bring in profit for the business in the best way possible. So, how does a business owner chooses his third party vendor? Here are few points to ponder while choosing SMS API bulk SMS service provider who can help to grow any business in the most accelerated way:

Reliability

While choosing your bulk SMS provider, you need to check the reliability factor. They should have a market value, reputation and more importantly they should be trust worthy. Instead of subscribing to the cheapest SMS provider, choose the one which gives you 24*7 network and fool proof service. After you should remember, when it comes to cost versus performance you should consider performance over the other factors.

Speed

Always go for a SMS service provider which is speedy and consistent. Check the available service providers in the vicinity who have uninterrupted network and see what they offer in their package. Speed with which the message reaches the customer and the network availability are the prime factors that you need to consider while selecting a provider of bulk SMS in Kenya.

Quick setup

If you are choosing your own SMS provider, make sure you select the one who comes with a quick set up and easy operations. You should be able to register fast in the system, create a good SMS and send to a list of customers within less time. A quick setup is extremely important to boost up your business.

Nominal Cost

Cost is a deciding factor. Choose the service provider who comes with an optimal cost loaded with plenty of features. If you get more message limit and more customer support from a branded service provider for a slightly better cost, you still can opt for that easily.

Customer support

Customer support is an important feature that has to be checked before subscribing to the service provider. In case of network breakdown or any other technical support a fast and experienced customer support is very important. As such bulk SMS service providers should be selected based on their 24*7 availability which will help to run the promotional campaigns smoothly.

It is always a good idea to do a complete research before choosing the service provider from the neighborhood locality so that you are benefited the most. Get the complete quotation from each service provider, compare and contrast their features and make your choice. So, whenever you wish to make your business more visible in Kenya, more prominent among your competitors, go for bulk SMS Kenya based promotional strategy from the most trustworthy service partner and build a brand!

Effective and reliable communication mechanism determines the success or failure of any business. Not only business or the profit-seeking enterprises, the governments too at times intend to address the people on various important issues. There has always been an issue when it comes to reaching a huge audience at the same time, with the same message. However, with the advent of the bulk SMS services, this issue has been taken care of and these days, thousands of people can be reached using a very simple yet effective technology. Kenya is one country which has used this technology to a great effect and it has helped in the process of business promotion in this country to a great extent. Bulk SMS in Kenya has proved to be very effective in putting across messages to a huge audience in a short period of time. Want to know more? Here you go:

Reliability and Coverage

These days, there are numerous companies which are offering quality bulk SMS services. These companies have very well designed and stable networks which ensure the reliability of their services and at the same time makes it secured. When it comes to the coverage, they provide their services across a wide span of area. Some companies confine their coverage within a certain geographical region, whereas others have a much wider span and are spread all across the globe. SMS API Bulk SMS is one such reliable mechanism that gives more reliability and coverage.

Business Promotion

The bulk SMS mechanism has proved to be very useful and efficient when it comes to promotion and marketing. Not only business promotion, it can also be used quite effectively to convey any important message to a huge audience just in a jiffy. Talking about business promotion in Kenya, the bulk SMS services have proved to be very effective indeed in doing the same with perfection.

It’s 2 Main Features

Though, there are many features which can be attributed to this technology; the 2 most pertinent features which make it so effective are mentioned out here:

Cost Effective: This technology uses a very simple mechanism which makes it quite reasonable in terms of price. As a result, different organizations can avail this service in order to facilitate their marketing efforts. Being inexpensive starting from start-ups to small business and big business houses, this technology is suitable to serve everybody’s purpose.
Wide Reach: These days, mobile phones have become indispensable and every other person own a phone. As such in order to reach people at an individual level, there is no better option than the bulk SMS service. It is capable of delivering the same message to thousands at the same time without giving any kind of effort.

If you are planning to add more edge to your marketing efforts in Kenya, then considering its effectiveness the most reliable and efficient means would be to go for the bulk SMS services. Use it to believe it!

Bulk SMS mobile marketing strategy is the best way to promote business ventures to create a brand name within a smaller time frame. Bulk SMS in Kenya has been quite a popular way of promoting business all over the country with its highly conducive and amicable environment. At present when every customer owns a mobile phone, SMS can reach quickly and cannot escape the eyes of the customer at any cost. Here are five key points that you should know about bulk SMS technology to understand how it works and creates a huge customer base for the business own. Check these out for your understanding:

Quick and efficient

Bulk SMS technique is by and far the most efficient and quick way of conveying promotional information to the customers. It is short and the rate to read a delivered text message is also very high with many smart phones coming up with auto read for SMS. While users check emails once a day, they cannot miss SMS at any rate and hence it reaches customers faster as well compared to mails.

Content oriented

The bulk SMS technique completely relies on content for the best results. What is drafted as a big fat email should be converted into a 160 character SMS that is attractive to read and easy to understand for all the receivers from any background. Hence Bulk SMS technology is fully content-oriented and relies on the content for its victory.

Less in cost

Compared to the e-mail marketing or social media marketing, setting up a bulk SMS marketing strategy is much lesser in cost. It is quite inexpensive than the other options and hassle-free as well. All one needs is a simple SMS API with basic browser settings. With cloud computing in its peak, one can even get a server on the cloud to host the messages delivery.

Simple to use

Learning how to draft and send a short message via bulk SMS API is very easy. Even people who do not have much experience in handling computers can learn this technique easily in few days’ time without anybody’s assistance. Users can learn this just by playing around with the interface on their own.

Time and resource efficient

Bulk SMS based mobile marketing strategy saves a lot of time for the customer and resources for the sender. While reading an SMS might just take lesser than a minute, creating and sending the SMS across a client list too takes very less time. Thus, this technology optimizes on time and resources to a great extent

With every passing day, competition is getting very high among business owners in Kenya. To beat their counterparts, each one has to identify their marketing strategy and the most common, easy to reach and high conversion rate technique is that of the bulk SMS strategy. So, if you are running your business and are willing to build a brand around, opting for bulk SMS Kenya is the ideal choice for you! Grab your phone and call the nearest service provider right now!