Think big to grow big! This is the motto of every business entrepreneur as he works day in and day out to grow his business. There are many ways to promote business among customers in Kenya to make it popular like print media, advertisements, social media etc. but mobile marketing strategies are some of the easiest, quickest and responsive ways of converting leads into loyal customers. Many mobile marketing strategists prefer to use bulk SMS as the tool for promoting business. Why and how bulk SMS supports the mobile marketing strategies? Here are the answers-
Customized promotion
Through bulk SMS, the business promotions can be customized in the most attractive way. While there is a restriction in the message length, the creators come with intuitive ideas that will make the lead open the message, read through with interest and then take their decision. It helps one’s brand to get into the consumer’s hands quickly and efficiently overpowering all other competitors in the market.
High open rates
Bulk SMS is one of the mobile marketing strategies that come with high open and conversion rates. One cannot ignore SMS like an email and refrain from reading it as many smart phones come with auto read facility. Also as these tacky SMS’ reach the leads repeatedly, the customers might get compelled to go through them and could show some immediate interest and reply back to the SMS which will increase the conversion rate.
mobile and sms technology brought to the fore by connect media
Builds opt-in database
The Bulk SMS strategy builds a dedicated opt-in customer database which is one of the prime requirements of mobile marketing strategy. It not just builds but through constant updates it strengthens the opt-in customer base as well. In this way it supports the mobile marketing strategies in a great way.
Exclusive brand awareness
Through bulk SMS, the business gets developed into an exclusive brand by reaching to the customers on a greater level within a very short tenure. The SMS can focus on pointers which will increase the brand awareness to a large extent. The SMS are always up to the point and do not beat around the bush. As such, the crisp and to the point messages hit the targeted customers and drive the customers to the store with their tag lines and surprise stocks.
Improves Loyalty
Mobile marketing strategies are adopted to retain the existing customer base and bring in new customers in plenty to reap the maximum profits from the business. With bulk SMS marketing, the business related information reaches the customer 24*7 and improves loyalty among the existing customers. The potential customers become long-time reliable customers thus boosting the business prospects for the company.
A strategy that aims to reach customer whenever they want by using mobile to their full advantage is the mobile marketing strategy. There are numerous cheapest bulk SMS companies in the market in Kenya that promises best customer connectivity and abundant growth in business. Choose the best one today and reap profits tomorrow!
Add New Dimensions to Your Marketing Strategy with Bulk SMS Service
Marketing is the key element when it comes to the success of any business. A new, yet very effective tool has been introduced into the marketing mechanism, which is bulk SMS service. Kenya is one nation in Africa which has made tremendous development over the last couple of decades in the field of business and commerce. The government, public and private sectors in Kenya has been using the bulk SMS service to good effect in order to add more edge to their marketing campaigns. If you are interested to perk up your business and marketing strategies as well, then you are in the right place. Read out here to know how bulk SMS Kenya can add new dimensions to your marketing strategy:
How Bulk SMS Service has revolutionized the Marketing Fraternity
Marketing is all about reaching out to the mass. Letting them know about the brand, product and the company along with other relevant details. Companies spend millions towards their advertisement campaigns which in turn adds to the price of the product or services they sell or render. The businesses have always been looking for new means of marketing which would help them promote their goods and services at a relatively lesser cost. The bulk SMS mechanism has proved to be very effective in this regard. It has served a dual purpose; it has helped to cut down the advertising cost to a great extent and at the same time it ensured that the purpose of marketing, which is to reach out to the mass, is being met.
A few Technicalities
Bulk SMS service allows the business enterprises to deliver bulk SMS through SMPP, easy HTTP, and website interfaces. Additionally, bulk, group or single SMS can be sent without the help of any browser interface whatsoever. All these messages are forwarded instantly to their destinations. The Bulk SMS system uses a very user-friendly interface which consists of message creation, data management, composing a single message and then delivering it to multiple recipients’.
Bulk SMS Service is a Necessity
Any individual or business house that is looking to simultaneously broadcast multiple messages can benefit a great deal from the bulk SMS mechanism. Though it can also be used for delivering single messages; the primary function of this technology is to send bulk SMS quickly using a very simple technology. The user just needs to open an account and create messages as per requirement to send them to the potential customers or recipients.
If you deal in large-scale production or services and wish to reach out to thousands at a single go, then there is no better alternative than bulk SMS service. If you are a resident of Kenya and have a business there you are luck y enough as some of the cheapest bulk SMS companies can be found in Kenya who cater fast, efficient and customized bulk SMS service. Just incorporate this technology into your system and see the difference on your own!