saudi case study

 

 

 

 

 

 

 

 

 

 

 

Google: Saudi Arabia Investment Bank starts targeting mobile users and sees a 90% reduction in cost per lead

Click on the link Below to Download the Case Study:

Case Study- SAIB 2013 (MENA-EN). pdf

 

The Saudi Investment Bank (SAIB) is a Saudi Arabian joint stock company established by Royal Decree No. M/31 dated 25 Jumada II 1396H, corresponding to June 23, 1976. The Bank began operations in March 1977.

Saudi Arabia Investment bank case study

 

 

 

 

 

 

 

 

 

 

 

 

GOALS

  • Penetrate the mobile market to ensure customer reach and relevance
  • Minimize cost per lead
  • Maximize number of leads

APPROACH

  • Target mobile users via Google’s search and display advertising
  • Website optimized for mobile browsing with added click-to-call and store locator functionality

RESULTS

  • Up to a 90 per cent reduction in cost per lead through mobile
  • 67 per cent more mobile conversions than desktop conversions

MOBILE PATH TO PURCHASE BY RETAILIGENCE AND DATA-XU

Click on the link Below to Download the Case Study:

Retailigence-DataXu-Case-Study.pdf

Retailigence and DataXu deliver a one-two punch for brick-and-mortar retail
to improve traditional advertising metrics and in-store results

 

retailligence case study