saudi case study
 
 
 
 
 
 
 
 
 
 
 
Google: Saudi Arabia Investment Bank starts targeting mobile users and sees a 90% reduction in cost per lead
Click on the link Below to Download the Case Study:
Case Study- SAIB 2013 (MENA-EN). pdf
 
The Saudi Investment Bank (SAIB) is a Saudi Arabian joint stock company established by Royal Decree No. M/31 dated 25 Jumada II 1396H, corresponding to June 23, 1976. The Bank began operations in March 1977.
Saudi Arabia Investment bank case study
 
 
 
 
 
 
 
 
 
 
 
 
GOALS

  • Penetrate the mobile market to ensure customer reach and relevance
  • Minimize cost per lead
  • Maximize number of leads

APPROACH

  • Target mobile users via Google’s search and display advertising
  • Website optimized for mobile browsing with added click-to-call and store locator functionality

RESULTS

  • Up to a 90 per cent reduction in cost per lead through mobile
  • 67 per cent more mobile conversions than desktop conversions

MOBILE PATH TO PURCHASE BY RETAILIGENCE AND DATA-XU
Click on the link Below to Download the Case Study:
Retailigence-DataXu-Case-Study.pdf
Retailigence and DataXu deliver a one-two punch for brick-and-mortar retail
to improve traditional advertising metrics and in-store results
 
retailligence case study