Think big to grow big! This is the motto of every business entrepreneur as he works day in and day out to grow his business. There are many ways to promote business among customers in Kenya to make it popular like print media, advertisements, social media etc. but mobile marketing strategies are some of the easiest, quickest and responsive ways of converting leads into loyal customers. Many mobile marketing strategists prefer to use bulk SMS as the tool for promoting business. Why and how bulk SMS supports the mobile marketing strategies? Here are the answers-
Through bulk SMS, the business promotions can be customized in the most attractive way. While there is a restriction in the message length, the creators come with intuitive ideas that will make the lead open the message, read through with interest and then take their decision. It helps one’s brand to get into the consumer’s hands quickly and efficiently overpowering all other competitors in the market.
High open rates
Bulk SMS is one of the mobile marketing strategies that come with high open and conversion rates. One cannot ignore SMS like an email and refrain from reading it as many smart phones come with auto read facility. Also as these tacky SMS’ reach the leads repeatedly, the customers might get compelled to go through them and could show some immediate interest and reply back to the SMS which will increase the conversion rate.
mobile and sms technology brought to the fore by connect media
Builds opt-in database
The Bulk SMS strategy builds a dedicated opt-in customer database which is one of the prime requirements of mobile marketing strategy. It not just builds but through constant updates it strengthens the opt-in customer base as well. In this way it supports the mobile marketing strategies in a great way.
Exclusive brand awareness
Through bulk SMS, the business gets developed into an exclusive brand by reaching to the customers on a greater level within a very short tenure. The SMS can focus on pointers which will increase the brand awareness to a large extent. The SMS are always up to the point and do not beat around the bush. As such, the crisp and to the point messages hit the targeted customers and drive the customers to the store with their tag lines and surprise stocks.
Mobile marketing strategies are adopted to retain the existing customer base and bring in new customers in plenty to reap the maximum profits from the business. With bulk SMS marketing, the business related information reaches the customer 24*7 and improves loyalty among the existing customers. The potential customers become long-time reliable customers thus boosting the business prospects for the company.
A strategy that aims to reach customer whenever they want by using mobile to their full advantage is the mobile marketing strategy. There are numerous cheapest bulk SMS companies in the market in Kenya that promises best customer connectivity and abundant growth in business. Choose the best one today and reap profits tomorrow!
Business promotion is one of the areas which simply cannot be ignored. This is one aspect which acts as a driving force for any business. In the absence of a well-planned and scientific marketing mechanism, a business might collapse. On the other hand, the companies which have deployed a systematic and well-structured marketing system would invariably thrive. There are many ways to achieve the marketing objectives; one of the latest is the bulk SMS system. This is gaining rapid popularity among the business houses, whether big or small, owing to the astounding advantages and benefits that it offers. Check out here to know in detail:
It has made Life Easier for the Marketing Teams
This is one process which allows the companies to reach out to thousands and make their presence feel. With the help of this technology a brand name can be built within a short period of time as it assists the companies to reach out their customers through their mobile phones. Among the African countries, Kenya is a name which is worth mentioning which has excelled others in reaping huge profits by adopting this technology on a large-scale basis. Over the years, the country has witnessed tremendous development in the field of business and commerce. Bulk SMS Kenya is one of the key aspects of their marketing mechanism to reach the targeted consumers.
Why use Bulk SMS Service?
There are many reasons for which bulk SMS services have become so popular in the marketing fraternity. These aspects of this mechanism make it one of the most indispensable tools for marketing. Here are some reasons why the bulk SMS service should be used extensively:
- Speedy Process: The process is very speedy and fast. Messages can be sent across quickly to thousands of recipients and it reaches their system just in a few seconds.
- Cost Benefit: It comes with huge cost benefits. The entire process is relatively cheap and hence, the companies don’t have to bear additional expenses on the account of marketing.
- No Spams: Unlike email marketing where the chances are the emails might get filtered as spam, in case of bulk the SMS system, the message is sure to reach the recipient.
- Meaningful Conversation: The idea of the marketing campaign could be conveyed to the target audience in few words, which makes it a medium for meaningful conversation.
Apart from these, there are many other reasons which have made this marketing system such an effective one.
It offers a Global Reach
This is an era of globalization. Companies these days target customers from all over the world. In order to accomplish their objective, they rely on the bulk SMS services. There are multiple companies offering excellent services related to SMS API Bulk SMS in Kenya and over the last couple of years they have garnered huge name and fame for catering quality services.
At the end, it can be safely concluded by stating that bulk SMS service is one of the most efficient and effective means to achieve marketing objectives. Go ahead and incorporate it into your system and see the difference by yourself.
Bulk SMS mobile marketing strategy is the best way to promote business ventures to create a brand name within a smaller time frame. Bulk SMS in Kenya has been quite a popular way of promoting business all over the country with its highly conducive and amicable environment. At present when every customer owns a mobile phone, SMS can reach quickly and cannot escape the eyes of the customer at any cost. Here are five key points that you should know about bulk SMS technology to understand how it works and creates a huge customer base for the business own. Check these out for your understanding:
Quick and efficient
Bulk SMS technique is by and far the most efficient and quick way of conveying promotional information to the customers. It is short and the rate to read a delivered text message is also very high with many smart phones coming up with auto read for SMS. While users check emails once a day, they cannot miss SMS at any rate and hence it reaches customers faster as well compared to mails.
The bulk SMS technique completely relies on content for the best results. What is drafted as a big fat email should be converted into a 160 character SMS that is attractive to read and easy to understand for all the receivers from any background. Hence Bulk SMS technology is fully content-oriented and relies on the content for its victory.
Less in cost
Compared to the e-mail marketing or social media marketing, setting up a bulk SMS marketing strategy is much lesser in cost. It is quite inexpensive than the other options and hassle-free as well. All one needs is a simple SMS API with basic browser settings. With cloud computing in its peak, one can even get a server on the cloud to host the messages delivery.
Simple to use
Learning how to draft and send a short message via bulk SMS API is very easy. Even people who do not have much experience in handling computers can learn this technique easily in few days’ time without anybody’s assistance. Users can learn this just by playing around with the interface on their own.
Time and resource efficient
Bulk SMS based mobile marketing strategy saves a lot of time for the customer and resources for the sender. While reading an SMS might just take lesser than a minute, creating and sending the SMS across a client list too takes very less time. Thus, this technology optimizes on time and resources to a great extent
With every passing day, competition is getting very high among business owners in Kenya. To beat their counterparts, each one has to identify their marketing strategy and the most common, easy to reach and high conversion rate technique is that of the bulk SMS strategy. So, if you are running your business and are willing to build a brand around, opting for bulk SMS Kenya is the ideal choice for you! Grab your phone and call the nearest service provider right now!